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Getting more specific, the goal of advertising design is usually (but not always!) to drive sales-and when an ad’s goal isn’t to drive sales, it’s to drive some other specific action, usually an action that will eventually lead to a sale. Illustration by OrangeCrush What is advertising design?Īdvertising design is the creation of artwork used in ads, typically for products or services. So in this article, we’ll go over what you need before you start advertising design, types of advertising formats and some tips on getting it just right. Getting it right can be more challenging than you think. Every single one of those ads was designed to get you to notice, remember and want the product or service being offered.Īs an entrepreneur, great advertising design is one of the most valuable things you can invest in.
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On TV, in your social media feeds, on billboards, on buses, in magazines, even being pulled behind airplanes.
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